Mountain Dew - INTEGRATED

Mountain Dew wanted to celebrate their target's desire to express themselves in unique ways. To do that, we created Living Portraits, a series of intricate digital paintings featuring sponsored athletes. Each one of them told the story of the athletes in a non-linear artistic fashion.

Website

The website featured a gallery of all portraits. Each one consisting of 30 to 40 GIFs created both from live action footage and CG objects, synchronized to build one endless flowing scene. The result was a collection that allowed visitors to explore facts and get an in-depth look inside the lives of the athletes.