Mountain Dew - INTEGRATED

We created a series of intricate digital paintings featuring sponsored Mountain Dew athletes. Then we turned these paintings into a fully integrated campaign.

Website

The website featured a gallery of all portraits. Each one consisting of 30 to 40 GIFs created both from live action footage and CG objects, synchronized to build one endless flowing scene. The result was a collection that allowed visitors to explore facts and get an in-depth look inside the lives of the athletes.