NBA - INTEGRATED

We were challenged by the NBA to create a commercial that could be updated throughout the Playoffs, when teams inevitably get eliminated. To achieve that, we created 24 highlight animations and 16 player illustrations that are interchangeable within the commercial. These assets were also used for social media, OOH, t-shirts, digital banners and even socks. After the Playoffs ended, we extended the campaign into the Finals by launching a historical spot that celebrates legendary players and another one featuring the Finals contenders.

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