Eduardo Petersen is a Brazilian-American advertising creative, director, writer and author, based in Boston. Over the past 23 years, he’s held art director and creative director positions in some of the best advertising agencies in the world. In 2020, Eduardo wrote and directed Four, a short film about the fourth stage of grief. In 2021, he wrote and self-published Maximus Foximus Makes a Friend, his first children’s book. In 2022, he wrote and self-published his second book, Maximus Foximus Builds a Sand Castle. Eduardo’s currently working as a Group Creative Director at Digitas.
EXPERIENCE
DIGITAS / Boston / Mar 2024 - Present / VP Group Director, Creative
FREELANCE / The World / Sep 2019 - Feb 2024 / Creative Director
TRANSLATION / New York / Oct 2017 - Aug 2019 / Creative Director
BBDO / New York / Mar 2014 - Sep 2017 / Associate Creative Director
BBDO / New York / Mar 2012 - Feb 2014 / Senior Art Director
FREELANCE / New York / Mar 2011 - Feb 2012 / Art Director
DDB / New York / May 2007 - Feb 2011 / Art Director
EVB / San Francisco / Oct 2006 - Apr 2007 / Art Director
FREELANCE / San Francisco / Sep 2005 - Sep 2006 / Art Director
ESCALA / Porto Alegre - Brazil / Jan 2004 - Aug 2005 / Junior Art Director
NITRO / Porto Alegre - Brazil / Jul 2003 - Dec 2003 / Junior Art Director
VOILÀ / Porto Alegre - Brazil / Mar 2001 - Dec 2002 / Junior Art Director
CLIENTS
adidas Basketball, AT&T, Birds Eye, Bud Light, CarMax, Chase, CVS, Diet Mountain Dew, DirecTV, ESPN, Fanatics, Huggies, JBL, Klondike, MLB, Mountain Dew, M&M’s, Nike, NBA, New York Lottery, Northwestern Mutual, Pedigree, Popsicle, Snickers, U.S. Army
FREELANCE CLIENTS
The Martin Agency, Edgewell, MLB, DDB San Francisco, Elite Media, Terri & Sandy, Grey New York, Droga5, Fanatics, Johannes Leonardo, Art & Letters, Digitas New York, VMLY&R Seattle, Havas New York, NitroC, VMLY&R New York, MRM New York, Euro RSCG New York, Ogilvy New York, Silver + Partners, Grey San Francisco
AWARDS
2023 CLIO SPORTS / Silver / Branded Content / Film / Behind the Flag: Czech Republic
2023 CLIO SPORTS / Bronze / Branded Content / Athlete Storytelling / Behind the Flag: Czech Republic
2023 FLICKER’S RHODE ISLAND INTERNATIONAL FILM FESTIVAL / Semi-Finalist / Bad Witness
2023 PAGE INTERNATIONAL SCREENWRITING AWARDS / Quarter-Finalist / Mendax
2023 SCREENCRAFT SCREENPLAY COMPETITION / Finalist / Bad Witness
2023 BOSTON SCREENPLAY AWARDS / Finalist / Bad Witness
2022 INDIE SHORT FEST / Finalist / Bad Witness
2021 ROCHESTER INTERNATIONAL FILM FESTIVAL / Official Selection / Four
2019 ONE SHOW / Shortlist / Music / NBA Finally Mine
2019 ONE SHOW / Shortlist / Editing / Nike Rise Grind Shine Again
2018 CLIOS / Bronze / Editing / Nike Rise Grind Shine Again
2017 ONE SHOW / Gold / Moving Image Craft / Pedigree Dark to Light
2017 ONE SHOW / Merit / Online Film / Pedigree Dark to Light
2017 AICP / Winner / Sound Design / Pedigree Dark to Light
2017 NEW YORK FESTIVALS / Bronze / Online Film / Pedigree Dark to Light
2017 NEW YORK FESTIVALS / Finalist / Film Craft / Pedigree Dark to Light
2017 ADDY - DISTRICT / Silver / Online Film / Pedigree Dark to Light
2017 AICE / Shortlist / Editing / Pedigree Dark to Light
2016 CANNES / Shortlist / Film Craft / Pedigree Dark to Light
2016 CANNES / Shortlist / Cyber / Pedigree Dark to Light
2016 ONE SHOW / Shortlist / Social Media / Snickers Hungry Swipes
2016 ONE SHOW / Shortlist / Mobile / Snickers Hungry Swipes
2016 CLIOS / Silver / Sound Design / Pedigree Dark to Light
2016 LONDON INTERNATIONAL AWARDS / Bronze / Music and Sound / Pedigree Dark to Light
2016 EPICA AWARDS / Silver / Print / Pedigree Cleaner Gets You Closer
2016 COMMUNICATION ARTS ANNUAL 57 / Digital Advertising / Pedigree Dark to Light
2016 ADDY - NATIONAL / Silver / Social Media / Snickers Hungry Swipes
2016 ADDY - DISTRICT / Silver / Social Media / Snickers Hungry Swipes
2016 ADDY - NEW YORK / Silver / Mobile / Snickers Hungry Swipes
2016 KINSALE SHARK AWARDS / Bronze / Film Craft / Pedigree Dark to Light
2016 KINSALE SHARK AWARDS / Shortlist / Film / Pedigree Dark to Light
2016 KINSALE SHARK AWARDS / Shortlist / Online Video / AT&T A Walk in Their Shoes
2016 KINSALE SHARK AWARDS / Shortlist / Interactive Online Experience / AT&T A Walk in Their Shoes
2016 CICLOPE FESTIVAL / Finalist / Sound Design / Pedigree Dark to Light
2016 CRISTAL FESTIVAL / Gold / Film Craft / Pedigree Dark to Light
2016 CRISTAL FESTIVAL / Shortlist / Online Video / Pedigree Dark to Light
2015 COMMUNICATION ARTS ANNUAL 56 / Digital Advertising / Snickers Hungry Swipes
2015 KINSALE SHARK AWARDS / Shortlist / Social Media / Snickers Hungry Swipes
2014 CANNES / Shortlist / Cyber / Mountain Dew Living Portraits
2014 NEW YORK FESTIVALS / Finalist / Film Craft / Mountain Dew Living Portraits
2014 ADDY - NATIONAL / Gold / Interactive Campaign / Mountain Dew Living Portraits
2014 ADDY - DISTRICT / Gold / Interactive Campaign / Mountain Dew Living Portraits
2014 ADDY - DISTRICT / Silver / Integrated Campaign / Mountain Dew Living Portraits
2014 ADDY - DISTRICT / Silver / TV Campaign / Mountain Dew Living Portraits
2014 ADDY - DISTRICT / Silver / OOH / Mountain Dew Living Portraits
2014 ADDY - NEW YORK / Gold / Integrated Campaign / Mountain Dew Living Portraits
2014 ADDY - NEW YORK / Gold / OOH / Mountain Dew Living Portraits
2014 ADDY - NEW YORK / Silver / TV Campaign / Mountain Dew Living Portraits
2014 ADDY - NEW YORK / Silver / Interactive Campaign / Mountain Dew Living Portraits
2014 FAB / Gold / Interactive / Mountain Dew Living Portraits
2013 THE FWA / Site of the Day / Mountain Dew Living Portraits
2007 YOUNG GUNS CREATIVE BRIEF / Finalist / Print / Disaster
2006 SALÃO DA PROPAGANDA / Silver / Print / Armadilha
2005 13º GRAMADO CINE VÍDEO / Gold / Student Film / Direction - Tudo Tem um Início
FEATURES
ADWEEK AD OF THE DAY / M&M’s 15 Minutes
ADWEEK TOP 10 / M&M’s Love Ballad
ADWEEK TOP 10 / Mountain Dew Living Portraits
ARCHIVE VOL. 03/14 / M&M’s Delivery
ARCHIVE VOL. 03/14 / M&M’s Trailer
BEST ADS ON TV / M&M’s 15 Minutes
BEST ADS ON TV / M&M’s Love Ballad
BEST ADS ON TV / M&M’s Trailer
CO.CREATE / AT&T A Walk in Their Shoes
CO.CREATE / M&M’s 15 Minutes
CO.CREATE / Mountain Dew Living Portraits
COMMUNICATION ARTS ANNUAL 57 / Pedigree Dark to Light
COMMUNICATION ARTS ANNUAL 56 / Snickers Hungry Swipes
CREATIVITY EDITOR’S PICK / Pedigree Dark to Light
DIRECTORY MAGAZINE SEP 2015 / Pedigree Dark to Light
DIRECTORY MAGAZINE DEC 2013 / Mountain Dew Living Portraits
LITTLE BLACK BOOK / Pedigree Dark to Light
LITTLE BLACK BOOK / M&M’s 15 Minutes
LITTLE BLACK BOOK / M&M’s Trailer
SHOOT ONLINE TOP SPOT OF THE WEEK / Pedigree Dark to Light
SUPER BOWL XLVIII (2014) / M&M’s Delivery
SUPER BOWL XLVII (2013) / M&M’s Love Ballad
SUPER BOWL XLV (2011) / Carmax Kid in a Candy Store
SUPER BOWL XLIV (2010) / New York Lottery Ball Pit
THE FWA SEP 2013 / Mountain Dew Living Portraits
THE NEW YORK TIMES / Birds Eye Animals
THE WALL STREET JOURNAL / Mountain Dew Do the Dew